Packages, Plans and the Repeat-Purchase Trap
Swum cohorts show very different 90-day repeat-purchase rates by first product. The lower number can mean a product is still doing its job.
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What Happens After a Swim Lesson Is Canceled?
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One Booking Is Not One Lesson: The Accounting Mistake That Hides Recurring Value
Individual bookings and recurring plans occupy very different shares of Swum orders and lesson records. Here is why transaction count can misread the business.
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Thirty minutes dominated Swum lesson records, while 15-, 20- and 30-minute formats together represented 84.1% of the measured cohort.
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