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Enterprise platform partnership

A modern platform for the next Goldfish family experience.

Goldfish on the surface. Swum technology, data, and an experienced product team underneath.

Custom platform White-label experience Long-term engineering partner

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Technology + team

One codebase. Three surfaces. One accountable team.

Swum is a production React platform delivered across web, iOS, and Android, with a serverless Google Cloud and Firebase backend built to scale with a multi-location network.

React

TypeScript

Ionic

Google Cloud

Firebase

iOS

Android

Web

One shared product platform

Layered security

Authentication, server-enforced data rules, App Check integration, and role-aware access.

Cloud-scale backend

Firestore, Cloud Functions, storage, messaging, and APIs without a fixed server footprint.

Operational data layer

Lesson, payment, invoice, enrollment, and customer activity becomes structured analytics.

External product + engineering teamA development team in Goldfish's pocket.

We customize the platform around Goldfish, ship the roadmap, maintain every surface, monitor the backend, and keep the product moving forward.

Swum detailed payment transaction interface

Payment-level records

Native iOS delivery

Android delivery

Swum revenue and transaction analytics dashboard

Revenue + operational analytics

Google CloudScalable • secure • performant

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started because the team I coached needed a better way to schedule lessons.

After my competitive swimming career culminated at the University of Notre Dame, I came home and started coaching my summer swim team. With more than 140 families, I saw how difficult it was to schedule private lessons with the tools available. Nothing felt simple or mobile-friendly. Because I knew how to code, I decided to build the tool I wished we had.

Notre Dame swimmer140+ team familiesBuilt the first versionNow multi-platform

The two programs behind the story

Dowden TerraceDolphins

Swum founder Ben Gorski beside a swimming pool wearing a Swum shirt and hat

Notre Dame swimmer

Founder storyBen Gorski

Competitive swimmer · coach · coder

The Dowden Terrace Dolphins swim team celebrating together beside the pool

The team I coachedWhere Swum started.

How it started

I built the first version for the team I was coaching.

Families needed an easier way to book lessons from their phones, and coaches needed something simple to manage. I started coding Swum to solve that exact problem for our team, then kept improving it around how people actually used it.

01
Competitive swimmer
My swimming career culminated at the University of Notre Dame.
02
Back to coaching
I returned to coach my summer team, which served more than 140 families.
03
I saw the problem
The lesson scheduling options were clunky, desktop-first, and difficult for families to use.
04
I built Swum
I coded a simpler, mobile-friendly tool for our team. That first version eventually grew into a multi-platform product for swim schools.

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One enterprise layer for every swim school location.

Swum Enterprise gives large swim lesson organizations local control at each school and a global operating view across the full network. Each location can manage its own instructors, classes, calendars, and families while leadership sees analytics, reporting, and integrations in one place.

500+ locationsLocation-level instructorsGlobal analyticsCustom APIEnterprise pricing

Swum Enterprise calendar and class scheduling screenshot

500+Location network

Run every school under one enterprise account while preserving local calendars, capacity, pricing, and rules.

TeamsInstructor operations

Each location can manage multiple instructors, assignments, availability, classes, families, and day-to-day scheduling.

RollupsGlobal analytics

View performance across any school, region, location, instructor, class type, revenue stream, or enrollment segment.

APICustom API layer

Scope imports, exports, reporting feeds, and custom integrations around the systems your organization already uses.

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Local control for each school. Global visibility for leadership.

Each location can manage its own instructors, classes, calendars, families, and payments. Enterprise teams can compare analytics across any school, region, instructor, revenue stream, enrollment segment, or custom reporting layer.

School-level operationsMulti-instructor locationsNetwork analyticsRevenue rollupsCustom API feeds

Swum Enterprise analytics dashboard screenshot

LocalEach location runs its day

Schedules, instructors, classes, services, capacity, families, and payments can stay tied to the correct school.

GlobalLeadership sees the network

Compare revenue, enrollment, utilization, booking trends, location requests, and transactions across the organization.

RollupReport by school or region

Filter from a single school to a regional view to a full enterprise summary without exporting spreadsheets.

APIConnect the data layer

Custom feeds can support finance, BI, CRM, migration, internal dashboards, or other enterprise systems.

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Pick the location model that fits the size of the rollout.

Swum Enterprise can support a simple multi-location school setup, but larger organizations usually need each location treated as its own school under a company layer. That structure supports bigger footprints, cleaner permissions, and company-level analytics.

Option A: one school, many sitesOption B: school per locationCompany analyticsTraveling instructorsLocation rules

Option AMax of 5 locations

Best for smaller operators where one school manages a few pools or partner sites. It keeps setup simple, but does not unlock the full company analytics layer.

Simple regional structure

Option BUnlimited locations

Recommended for enterprise. Each location has its own school account while leadership gets global analytics, location comparisons, and custom API/reporting feeds.

Recommended for Goldfish

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Create classes in bulk, then roll them forward.

Swum can turn one class setup into a full day, a custom date range, or the next seasonal schedule. Teams can bulk-create timeslots, preserve the structure that already works, and roll 500+ classes from summer to fall without rebuilding everything by hand.

Bulk createEvery timeslotCustom ranges500+ classesSummer to fall

Swum bulk scheduling and class creation screenshot

BulkOne class to a full day

Create one class pattern and instantly build every matching timeslot across the day.

RangeCustom schedule ranges

Generate classes across a custom date window, day pattern, instructor setup, or location calendar.

500+Roll 500+ classes forward

Move high-volume schedules into the next session instead of rebuilding each class manually.

FallSeason to season

Carry summer structures into fall, then review dates, capacity, instructors, and publish timing.

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Control the network from the organization down to each instructor.

Leadership gets a master range view across the full company, each facility manages its own schedule and controls, and company admins can enter any location school view to make changes directly when needed.

Organization levelFacility controlsInstructor assignmentsMaster rangeRole-based views

OrganizationMaster range view

Leadership can view the full breakdown across every facility and drill into any location school view to adjust schedules, settings, reporting, or controls.

FacilitiesLocal schedule and controls

Each facility manages its own operating hours, calendars, capacity, booking rules, classes, instructors, and day-to-day schedule changes.

InstructorsAssigned lessons

Instructors can focus on the classes, private lessons, swimmers, attendance, and progress notes assigned to them.

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Custom API integrations for any system.

Built per organization or per facility. Connect Swum to Xavier, finance, BI, CRM, waiver platforms, data warehouses, or internal tools through APIs, webhooks, imports, exports, and custom feeds.

Per organizationPer facilityThird-party systemsWebhooksCustom endpoints

Swum APICustom-built

OrganizationGlobal reporting, billing, BI, and company rollups

FacilitySchedules, rosters, payments, instructors, and local rules

MailchimpGmailStripeSalesforceHubSpotQuickBooksZapierSlackGoogle SheetsXero

In / out data flows reference screenshot

API pathsIn / out data flows

Logs and monitoring reference screenshot

WebhooksLogs and monitoring

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Detailed analytics across lessons, locations, and revenue.

Swum gives enterprise teams a detailed analytics layer for lesson activity, location performance, instructor utilization, enrollment, revenue, payments, and operational trends across the organization.

Lesson dataLocation dataRevenueInstructor utilizationEnrollment

Swum detailed analytics dashboard screenshot

LessonsLesson analytics

Track lesson volume, attendance, completion, cancellation patterns, swimmer progress, and session activity.

SitesLocation performance

Compare school-level enrollment, capacity, utilization, demand, payments, and growth across the network.

RevenueRevenue and payments

View transactions, payouts, product mix, recurring plans, packages, and payment performance by location.

TeamInstructor utilization

Understand instructor schedules, classes taught, private lessons, utilization, and operational load.

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Typical enterprise pricing starts at $500 per location.

Custom pricing can be negotiated around location count, commitment, rollout timeline, support needs, migration, and API scope.

$500/locationCustom pricingCommitment discountsSetup feeCountry card fees

Enterprise pricing sheetCustom terms available

Typical enterprise platform rate$500per location / month

Custom pricingNegotiated around footprint and commitment.

Number of locationsAnnual commitmentMulti-year termRollout timelineMigration scopeCustom API work

One-time setupRequired for 5+ location transitionsper location

ProcessingCredit card fees follow each country scheduledomestic cards

Card fees by countryDomestic processing schedule

🇺🇸

United StatesUSD

2.9% + $0.30

🇨🇦

CanadaCAD

2.9% + C$0.30

🇬🇧

Great BritainGBP

1.5% + £0.20

🇦🇺

AustraliaAUD

1.7% + A$0.30

🇳🇿

New ZealandNZD

2.7% + NZ$0.30

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Three control layers. One connected admin experience.

Goldfish can preserve the right level of control for the franchisor, multi-unit owner/operators, and location managers and staff. Each role gets the view and actions it needs without breaking the shared operating model.

FranchisorMulti-unit owner/operatorLocation managersLocation staff

Goldfish admin modelThe right control at every layer.

A shared enterprise system can preserve global standards while keeping portfolio and local execution clear.

GlobalFranchisor

Set brand standards, shared policies, reporting definitions, integrations, and enterprise guardrails across the network.

PortfolioMulti-unit owner/operator

See performance across owned locations, compare schools, and enter the right location context when action is needed.

LocalLocation managers and staff

Run programs, rosters, instructors, families, payments, communication, and service for one school.

AdminOne connected control surface

Keep every role on the same underlying customer, enrollment, program, and performance data with role-aware access.

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Every Goldfish program can book the way it needs to.

Perpetual lessons remain the core model, while clinics, parties, free swims, and special events each need their own policies and workflows. Swum can customize the booking path for every program without forcing families or staff into separate systems.

ClassesClinicsPartiesFree swimsSpecial events

Program-specific bookingOne family account. Different workflows underneath.

Each program can carry the policies, payment rules, capacity, eligibility, and follow-up it actually needs.

PerpetualClasses

Recurring enrollment, level placement, capacity, makeups, billing, and ongoing family communication.

TargetedClinics

Date-based registration, prerequisites, limited capacity, one-time payment, and skill-specific follow-up.

EventsParties and special events

Packages, deposits, guest details, waivers, add-ons, reminders, and final balances in one event workflow.

AccessFree swims

Member eligibility, household limits, capacity, check-in, and location-specific policies without manual workarounds.

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Family intent peaks after the front desk closes.

Across 6,800+ real parent checkouts on Swum, 7 PM is the number-one booking hour and 47% of bookings happen outside 9–5. The opportunity is to shorten the path from interest to booked and paid—without requiring a phone call or in-person handoff.

7 PM peak47% outside 9–531% overnight20% weekends

6,800+ parent checkoutsThe booking window does not follow business hours.

A low-friction digital path protects the moment when a family is ready to act.

7 PMPeak booking hour

Parent intent is strongest after work, dinner, and the hours when most front desks have closed.

47%Outside 9–5

Nearly half of bookings happen outside traditional business hours.

31%Between 7 PM and 6 AM

A meaningful share of families are ready to act when staff-assisted booking is least available.

20%On weekends

The enrollment experience needs to work even when a family is browsing outside the operating week.

Business case to quantify with GoldfishAssisted bookings × handling time × loaded labor cost

Plus the value of after-hours journeys that never make it back to the front desk.

View source data

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Data should trigger the next best action—not sit in a report.

Swum can give Goldfish an AI-forward automation layer that identifies demand, reduces repetitive work, recommends follow-up, and helps teams act earlier. Goldfish defines the policies and approvals; the system handles the repeatable work and keeps learning from outcomes.

AI-forwardHuman-controlledDemand signalsAutomated follow-upRetention insights

Data + automationObserve. Recommend. Automate. Learn.

AI supports the next best action while Goldfish teams retain control of policy, approval, and customer judgment.

ObserveSee demand as it forms

Understand search, availability, enrollment, waitlist, cancellation, and program behavior across locations.

RecommendSurface the next best action

Flag where a family needs help, a class can fill, a lead is cooling, or a location is missing demand.

AutomateHandle the repeatable work

Trigger approved reminders, follow-up, waitlist offers, re-enrollment prompts, and internal alerts.

LearnImprove every cycle

Measure what converted and retained families, then use that evidence to improve global and local workflows.

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White-labeling that feels completely Goldfish.

One proven platform. A family experience transformed around Goldfish colors, identity, language, and workflows.

9:415G

🇺🇸 US

Saturday, June 6th

2Total Booked

LessonsPast

Lessons2 Lessons

First LessonRichy Saw IV3 days

Alexandria5 years old10:30 AM - 11:00 AMTuesday, Jun 9Dowden Terrace Recreation

First LessonCarter Gorski6 days

Beckett5 years old2:00 PM - 2:30 PMFriday, Jun 12Broom Swim Club

White-label family experience

One platform. Your brand.

Booking, payments, communication, customer data, and ongoing product development stay connected underneath.

Logo + color system Family booking workflows Swum technology underneath