Understand the swimmer
Intake answers capture experience, comfort in the water, goals, and skill readiness before placement begins.
Swum for large schools
One operating system for every pool, program, and team.
Swum gives multi-location organizations and high-volume swim schools one place to schedule classes, match swimmers, manage staff, communicate with families, and keep the day moving.
Opens a pre-addressed email to ben@swum.ai—no form or sales queue.
Location-aware operations
Staff, families, one system
One system. Local control.
See the whole school without losing the details that make each location work.
Your operation should feel connected without forcing every facility into the same daily view. Swum keeps location context attached to the work—from discovery and booking through the calendar and waiver process.
Filter calendars and lessons by location
Let families choose the right facility while booking
Use facility-specific waivers and booking messages
Keep schedules, instructors, and operating rules organized
SwumAI class matching
From “Which class?” to a placement your team can explain.
Matching is more than finding an open seat. SwumAI combines what a family tells you with the swimmer’s current development, the class itself, and the policies your school wants followed.
Build a current profile
Swum combines age, developmental stage, and the swimmer's latest progression—not just a one-time label.
Protect the class fit
Eligibility checks consider class audience, existing classmates, your written policy, and available capacity.
Rank the best options
Staff see the strongest available matches and keep control of the final placement decision.
AI recommends. Your staff decides. The ranking helps the team move faster without taking placement judgment away from the people who know the program.
Daily operations
Built for the moments that make a large school complicated.
Schedules change. Pools close. Staff rotate. Families need answers. Swum turns those exceptions into trackable workflows.
Programs that keep moving
Run recurring programs, group classes, perpetual enrollment, flexible schedules, and bulk approvals without rebuilding the same work every session.
Closures without the scramble
Cancel or reschedule affected lessons together, issue the appropriate credits, and notify families when weather or a pool closure changes the day.
A front desk that can see the day
Use a dedicated kiosk for on-site check-in and review instructor check-ins, check-outs, missing shifts, and the lessons connected to each shift.
Pay that follows the work
Set different hourly rates for private, semi-private, group, and class work so compensation reflects the lesson that was actually taught.
Front desk and staff
Give the people running the pool a clearer view of what is happening now.
Add staff, control access, launch a dedicated front-desk kiosk, and connect instructor attendance to the lessons they are responsible for.
- Staff invitations and operational permissions
- Front Desk Kiosk with device name and exit PIN
- Instructor check-in and check-out history
- Lesson-type hourly pay rates
The family side of operations
Less chasing. More clarity from first inquiry through the next level.
School-wide communication
Reach families under the school name and send targeted updates when an affected lesson changes.
Waivers by facility
Assign waivers to the locations that require them and send secure links or QR codes when a signature is still needed.
Better intake, less back-and-forth
Collect swimmer details, custom answers, and preferred times before staff spend time chasing information.
Progress that stays useful
Keep milestones, lesson notes, waitlist preferences, and participant history connected to the swimmer record.
One school voice
Keep communication connected to the operation.
Send updates as the school, contact the families affected by a lesson change, and keep the conversation out of scattered personal threads.
Billing and retention
Keep revenue workflows connected to the lessons behind them.
Process invoices automatically, retry failed payments, manage recurring packages and perpetual classes, issue credits, add custom charges, and keep instructor payment controls close to lesson completion.
Retention Radar helps teams notice low-credit and follow-up opportunities before a swimmer quietly disappears.
First-party Swum research
Families do not book on your office clock.
Swum’s 2026 benchmark uses completed bookings recorded on the platform—not a generic survey or an estimate.
9,575completed bookings studied
59%booked outside 9–5
7 PMthe peak booking hour
Questions from larger schools
What teams usually want to know.
Is Swum only for independent or mobile instructors?
No. Swum supports independent instructors, but it also includes workflows built for larger swim schools: location-aware calendars, staff roles, group programs, front-desk operations, school communication, billing, and class matching.
How does Swum organize more than one facility?
Schools can filter calendars and lessons by location, offer location selection during booking, assign location-specific waivers and messages, and keep staff and schedules connected to the right facility.
How does SwumAI recommend a class?
SwumAI combines intake answers, age and developmental stage, current progression, the class audience, existing classmates, capacity, and the school's written matching rules. It ranks appropriate options while staff retain the final decision.
Can we track instructor attendance and pay?
Yes. Swum includes instructor check-in and check-out, missing-shift visibility, lesson-linked shift details, and different hourly rates for private, semi-private, group, and class work.
What happens when weather or a pool closure affects lessons?
Staff can work with affected lessons together, cancel or reschedule them, apply the correct credits, and communicate the change to families instead of managing every booking in isolation.
A demo shaped around your school
Show me how your locations, staff, and programs work today.
Click below and your email app will open a message addressed directly to me, with a few simple prompts about your school. Edit anything you like, then hit send.
— Ben Gorski, Founder of Swum · ben@swum.ai