Swum Research

Operational evidence for the swim lesson industry.

Twelve first-party studies on how families schedule, what instructors need, how programs structure recurring revenue and what responsible growth evidence can—and cannot—prove.

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Research library

Twelve studies. One transparent evidence standard.

Explore booking behavior, pricing, cancellations, family continuity, software adoption, swimmer ages, communication, subscriptions, packages and observed platform growth. Every result discloses its cohort, exclusions and limitations.

Original platform research

Swum Platform Benchmark 2026

Original aggregate research from 20,267 historical lessons and 9,575 completed parent bookings on Swum, with transparent methodology and privacy thresholds.

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Booking behavior study

When Parents Book Swim Lessons

Swum booking data shows the local hour, day and lead time of completed parent bookings, using only records with usable timing data.

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Lesson operations study

Lesson Formats and Durations

An aggregate look at lesson type and duration across 20,267 countable historical Swum lesson records.

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Pricing data study

Pricing Benchmark 2026

Recorded order-value quartiles for successful Swum bookings explicitly stored in USD, separated by booking type.

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Cancellation operations study

Cancellation Patterns

Aggregate cancellation timing, initiating role and rescheduling markers from 4,293 eligible Swum cancellation records.

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Family continuity study

Plans, Packages and Lesson Continuity

An observational comparison of scheduled lesson continuity across 1,784 Swum business-family relationships that began with individual lessons, plans, packages or semi-private lessons.

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Provider onboarding survey

Why Instructors Adopt Software

Original Swum onboarding research on the administrative challenges, current tools, business sizes and goals reported by 130 swim instructors and operators.

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Swimmer profile study

Swim Student Age Demographics

Aggregate age-band research from 4,913 valid under-18 swimmer profiles on Swum, with no names, birthdays or row-level data published.

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Family communication study

Family Communication Benchmarks

Aggregate messaging research from 30,799 Swum message records and 3,035 conversations, including conversation depth and classifiable reply intervals.

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Subscription operations study

Subscription Plan Structure

A record-level operational benchmark of 474 Swum subscription plans, covering frequency, flexibility, lesson duration, renewal history and observed tenure.

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Package economics study

Swim Lesson Package Economics

A multi-dataset study of Swum lesson packages, combining canonical payment size, scheduled continuity and cancellation-document outcomes with separate denominators.

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Business growth study

Swim Business Growth on Swum

A careful growth study of canonical Swum revenue, active businesses, recent ramps and an anonymized same-season school comparison—without claiming Swum caused the outcomes.

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Publication standard

Useful enough to cite. Careful enough to trust.

Aggregate-only publication; no names, emails, record IDs or free-text notes.
Clear internal and test accounts excluded before analysis.
Small segments suppressed unless they contain at least 10 records from five providers.
Observational platform data is labeled as Swum data—not an industry census.
Machine-readable aggregate datasets are available for verification and citation.