Original platform research
Swum Platform Benchmark 2026
Original aggregate research from 20,267 historical lessons and 9,575 completed parent bookings on Swum, with transparent methodology and privacy thresholds.
View findingsSwum Research
Operational evidence for the swim lesson industry.
First-party platform research on how lessons are structured, when families book, what completed orders record and how cancellations unfold.
Research library
One benchmark, four focused studies
Every result uses disclosed cohorts, exclusions and privacy thresholds.
Booking behavior study
When Parents Book Swim Lessons
Swum booking data shows the local hour, day and lead time of completed parent bookings, using only records with usable timing data.
View findingsLesson operations study
Lesson Formats and Durations
An aggregate look at lesson type and duration across 20,267 countable historical Swum lesson records.
View findingsPricing data study
Pricing Benchmark 2026
Recorded order-value quartiles for successful Swum bookings explicitly stored in USD, separated by booking type.
View findingsCancellation operations study
Cancellation Patterns
Aggregate cancellation timing, initiating role and rescheduling markers from 4,293 eligible Swum cancellation records.
View findingsPublication standard
Useful enough to cite. Careful enough to trust.
- Aggregate-only publication; no names, emails, record IDs or free-text notes.
- Clear internal and test accounts excluded before analysis.
- Small segments suppressed unless they contain at least 10 records from five providers.
- Observational platform data is labeled as Swum data—not an industry census.
- Machine-readable aggregate data is available for verification and citation.