Simple pricing for every stage
Start with the essentials, reduce transaction fees as you grow, or choose an Enterprise plan shaped around your organization.
Features
Standard
$0/Month
Most Popular
Pro
$98/Month
Pro Max
$200/Month
Transaction Fees
23%
5%
2.9% + $0.30per transaction
Scheduling
Payments
Single Lessons
Waivers
Locations
Lesson Packages
—
Lesson Plans
—
Group Lessons
—
Your School
—
Most Popular
Pro
$98/Month
5%Total Fees Per Transaction
- Scheduling
- Payments
- Single Lessons
- Waivers
- Locations
- Lesson Packages
- Lesson Plans
- Group Lessons
- Your School
Pro Max
$200/Month
2.9% + $0.30Per Transaction
- Scheduling
- Payments
- Single Lessons
- Waivers
- Locations
- Lesson Packages
- Lesson Plans
- Group Lessons
- Your School
Standard
$0/Month
23%Total Fees Per Transaction
- Scheduling
- Payments
- Single Lessons
- Waivers
- Locations
- — Lesson Packages
- — Lesson Plans
- — Group Lessons
- — Your School
Enterprise
Starting at$500/month
For schools and larger organizations
A tailored operating platform for higher-volume, multi-location, and institution-wide aquatics programs.
- All Pro Max platform features
- Organization-specific onboarding and configuration
- Rollout and support scoped to your needs
Final pricing depends on program size, locations, migration, integrations, implementation, and support. Custom development is scoped separately.
See what you keep from a $50 lesson
Compare the per-transaction economics across every Swum plan.
Standard
Pro
Saves $9.00
Pro Max
Saves $9.75
Enterprise
Custom terms
Base Price
100%$50.00
100%$50.00
100%$50.00
100%$50.00
Platform Fee
-20%-$10.00
-2%-$1.00
-0%-$0.00
CustomBy agreement
Processing Fee
-3%-$1.50
-3%-$1.50
-2.9% & -$0.30-$1.75
Country-basedBy agreement
You Receive
$38.50
$47.50
$48.25
Based on terms
Example excludes monthly subscription fees. Enterprise transaction and processing terms vary by country and agreement.