Public SMS Program Information

Swum SMS Compliance

Swum is a swim lesson management SaaS platform operated by 8 Minute Labs LLC. Swim schools use Swum to manage scheduling, payments, and operational messaging with families enrolled in swim lessons.

Business Information

Platform brand
Swum
Legal operator
8 Minute Labs LLC
Support contact
support@swum.ai
Services
Swim lesson scheduling, swim school management, payment coordination, customer communication, and parent or guardian account tools.

Messaging Program

Swum provides the messaging software used by swim schools to communicate with their enrolled families. Messages are sent through Swum on behalf of the swim school account using the platform, and replies route back to that swim school's staff inbox inside Swum.

  • Lesson reminders
  • Schedule changes
  • Cancellation notices
  • Instructor updates
  • Payment receipts
  • Two-way replies between parents or guardians and swim school staff

Opt-In Flow

End users opt in through the Swum platform during account, enrollment, or booking workflows. The SMS consent control is standalone and unchecked by default. Users must affirmatively select the checkbox before receiving SMS messages.

I agree to receive text messages from my swim school through Swum about lesson reminders, schedule changes, cancellations, instructor updates, payment receipts, and replies from staff.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent is not required to purchase lessons or use Swum. See our Privacy Policy and Terms.

Required SMS Disclosures

  • Message frequency varies based on lesson enrollment and swim school activity.
  • Message and data rates may apply.
  • Reply STOP to opt out of future SMS messages.
  • Reply HELP for help or contact support@swum.ai.
  • Mobile phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing or promotional purposes.

Sample Messages

The sender names below are illustrative examples. Actual message content identifies the applicable swim school, lesson, payment, or staff context for the enrolled family receiving the message.

[Bayview Swim School] Reminder: Emma has a swim lesson tomorrow at 4:00 PM with Coach Maya. Reply HELP for help or STOP to opt out.

[Lakeside Aquatics] Your lesson for today has been cancelled due to weather. We will follow up with rescheduling options. Reply STOP to opt out.

[Bayview Swim School] Receipt: Payment of $45.00 for your swim lesson package was received. Reply HELP for help or STOP to opt out.

Policies

Swum enforces platform rules for appropriate use of SMS messaging and requires customers to use the service only for communications with families who have provided valid consent.

Privacy PolicyTerms and ConditionsContact Swum

Last updated: May 28, 2026