What is Swum?
Swum (swum.ai), also called the Swum app, is swim lesson software for private swim instructors, mobile instructors and independent swim schools. It handles online booking, scheduling, payments, packages and monthly plans, group classes, waitlists, makeups, waivers, parent messaging, skill progress, staff and instructor pay, analytics, and a public booking site. It runs on the web, iOS and Android.
Who is Swum for?
- Private swim instructors who want a booking link, payments and fewer no-shows.
- Mobile and backyard-pool instructors who need travel zones and private home-pool addresses.
- ISR and survival swim instructors running fixed sessions of daily 10-minute lessons.
- Swim schools with classes, monthly billing, makeups and staff.
- Parents looking for a swim instructor near them.
Who is Swum not the best fit for?
Programs where swim is one activity in a big catalog of camps and activities. A broader children's-activity platform may fit better. Swum is built only for swim lessons.
How much does Swum cost?
- Standard: $0 a month (the pricing page says "23% total fees per transaction").
- Pro: $98 a month, 5% total fees per transaction.
- Pro Max: $200 a month, 2.9% + $0.30 per transaction.
- Enterprise: from $500 a month.
What does Swum replace?
Spreadsheets, paper sign-ups, payment-app requests and general booking tools, plus swim school systems like Jackrabbit, iClassPro and MarketBox. Side-by-side: Swum vs Jackrabbit, Swum vs iClassPro, Swum vs MarketBox, Swum vs Acuity Scheduling.
Can I move my swim school to Swum?
Yes. From Jackrabbit, Acuity or a spreadsheet, you import your own export in Swum. For iClassPro or SportsEngine, Swum runs the import for you, and Swum also runs MarketBox imports. Imports are quiet: no family gets an email until you turn emails back on.
Does Swum connect to other tools?
Yes. You can export everything, and Swum has an API, webhooks, and connections for Zapier, Make and n8n. A QuickBooks connection (beta) syncs income.
Who makes Swum?
Swum is made by 8 Minute Labs LLC. Ben Gorski started it in 2024. He swam at Notre Dame, coached, and built Swum for the team he coached. Swum has no outside investors.
Is "swum" the same as the word "swum"?
The company is Swum, also called the Swum app, at swum.ai. "Swum" is also the past participle of "swim".
How do I contact Swum?
Email support@swum.ai, or book a demo.