Hello everyone! We're back with another massive update packed with features designed to make your swim school management even more efficient and flexible. July brings 15 incredible new features that will transform how you handle everything from payments to client communications.
Without further ado, let's dive into what's new:
1. Cash Bypass for Regular Lessons

We've added the ability to bypass cash payments for regular lessons, giving you more flexibility in how you handle different payment types. This feature allows you to streamline your payment process and accommodate various payment preferences from your clients.
2. Enhanced Email Notification Controls

Building on our improved notification system from June, we've added a new toggle in email notifications that defaults to false for sending unread notification emails. This gives you even more granular control over your communication flow and helps prevent notification overload for both you and your clients.
3. Mass Emailing Capability

Access: Clients → Email Button
One of our most requested features is finally here! You can now send mass emails to all your clients or specific groups. Whether you need to announce schedule changes, promote new programs, or share important updates, mass emailing makes it simple to reach everyone at once.
4. Flexible Plan Ordering System

Plans can now create orders instead of charging everything at the beginning of the month. This provides much more flexibility in how you structure your billing cycles and gives clients more payment options. You can now spread out charges or create custom billing schedules that work better for your business model.
5. Invoice Payments in Analytics

Access: Analytics
We've enhanced our analytics by adding invoice payments to your financial tracking. You can now get a complete picture of your revenue streams, including detailed breakdowns of how payments are flowing through your system. This improvement makes financial reporting more comprehensive and accurate.
6. Advanced Analytics Controls
Access: Analytics
We've added more control to analytics so you can see detailed breakdowns per employee. Track what lessons each instructor is conducting, their performance metrics, and other key statistics. This feature is perfect for school owners who want to monitor their team's productivity and identify areas for improvement.
7. Add/Remove Discount Codes from Plans
Access: Clients → Plans
You now have the ability to add and remove discount codes directly from existing plans. This gives you the flexibility to modify pricing structures on the fly without having to recreate entire plans. Perfect for seasonal promotions or special offers that need to be applied to current subscribers.
8. Graceful Payment Failure Handling

When payment failures occur, the system now provides a more graceful experience by giving clients the opportunity to pay with an invoice instead of simply failing. This reduces friction in the payment process and helps you recover revenue that might otherwise be lost due to temporary payment issues.
9. Enhanced Recurring Lesson Filtering
Access: Clients → Recurring Lessons
We've added better filtering options to recurring lessons in the client tab, making it easier to view and manage lessons by user. You can now quickly find specific recurring lesson patterns and make adjustments as needed.
10. Recurring Lesson Search Functionality
Access: Clients → Recurring Lessons → Search
You can now search for recurring lessons by ID in the recurring section, making it much easier to find and delete specific lessons. This is particularly useful for schools with large numbers of recurring lessons that need periodic cleanup or modification.
11. Affiliate Client Database Access
If you choose to work with affiliates, you now have the option to share access to your client database. This feature allows for better coordination between you and your affiliate partners, ensuring clients receive consistent service regardless of which instructor they work with.
12. Participant Groups and Plans Inheritance
Access: Swim School → Settings → Inheritance Controls
We've added controls that allow affiliates to inherit your participant groups and plans. This means you can copy your entire setup structure to affiliate profiles, ensuring consistency across your network while saving time on initial setup.
13. Registration Fee Enforcement for Affiliates
Access: Swim School → Settings → Fee Management
You can now enforce registration fees for affiliates, with the option to have those fees flow directly to you instead of the affiliate. This gives you better control over revenue streams and ensures consistent fee structures across your entire network.
14. Multi-Day Time Block Scheduling

Access: Settings → Availability → Time Blocks
You can now schedule multiple days in the week when adding a time block. This feature makes it much easier to set up recurring availability patterns without having to create individual time blocks for each day of the week.
Additional Improvements
Copy Existing Time Slots for Faster Setup
We've built in the ability to copy over existing time slots from your current schedule to quickly replicate availability patterns. This gives you more control over profile setup and helps streamline the process when expanding to new locations or setting up additional instructors.
Enhanced Invoice Creation
We've built in the ability to create invoices for plans that are not subscriptions with options for weekly or custom scheduling. This gives you more control over your billing cycles and helps improve cash flow management.
Master Timezone Setting
Added a master timezone setting so you can always view scheduling information in your preferred timezone, regardless of where you are located. This will help eliminate confusion.
Wrapping Up
This July update represents another massive leap forward in swim school management capabilities! From enhanced payment flexibility to improved client communication tools, these 15 new features are designed to make your daily operations smoother and more efficient.
The addition of mass emailing alone will save countless hours for school owners who need to communicate with large groups of clients. Combined with the enhanced analytics and flexible billing options, you now have even more tools to grow and manage your swim school effectively.
If you have any questions about these new features or need help getting started with any of them, please don't hesitate to reach out to us at support@swum.ai.
Ready to explore these powerful new features? Log into your Swum dashboard and start taking advantage of these game-changing tools today!



