Our Journey
From a grainy screenshot to a full marketplace — helping instructors gross $888k+ and counting
March 6th, 2024
The Beginning
The first known sighting of Swum in its natural habitat - a grainy screenshot captured in the wild. Like any newborn app, it was still learning to swim.
June 11th, 2024
MVP Launched
Michio, our first customer ever, bravely dove into the deep end to test Swum. He survived, proving that our app could float!
View our mrk v1 website →
Summer 2024
Sticker Mania
The day Coach Julia agreed to 'a small sticker' for her car... and discovered our slight miscalculation of scale...some say you can still see it from space!
February 19th, 2025
1st Swum Pro Client!
Our first Pro client signed up, and I nailed a world-class selfie with ample emotion. *Not sponsored by coffee with half & half or kombucha*
June 10th, 2025
$100k Grossed for Our Users!
A major milestone - our platform has helped instructors gross over $100,000 in revenue! The ripple effect of Swum continues to grow.
February 15th, 2026
Swum Goes to School
Swum grew up and went to school — swim schools, that is. What started as a tool for solo instructors now runs entire teams, with admin permissions, group classes, and school-wide messaging. Our spreadsheet-drowning admin friends have been rescued.
Read the Enterprise Edition update →
June 9th, 2026
Stage 2: The Marketplace
Parents can now find Swum instructors on a live map. We're no longer just the engine behind the lessons — we're becoming the place families come to find them. Stage 2 unlocked!
Try the instructor finder →
Today
Present Day
From a grainy screenshot to a full-fledged platform with a marketplace, Swum is no longer just learning to swim — it's doing laps. Swim schools are aboard, Stage 2 is live, and the breaststroke to glory continues!